What’s the problem?
- Allegations and/or assumptions are not facts and can lead to writing defamatory content.
- If a company has been accused of wrongdoing, it does not demonstrate evidence of guilt.
- If a company is praised for its actions, it does not mean they had a positive impact.
- Often, writers use lawsuits to demonstrate negative impacts, but until a sentence has been given, a lawsuit does not establish anything.
What You Must Do
- Stick to proven facts only and steer clear of repeating reputations, meaning that they are supported by solid evidence.
- For lawsuits, a clear ruling must have been made that establishes the company's wrongdoings.
- Document assertions with reliable sources.
- Refrain from company bashing or glorifying.