The fifth golden rule is to look beyond remediation and contextualize the company’s actions and impact with the broader issue.
- Remediation is the “act of correcting an error or stopping something bad from happening"1.
- When a company that polluted rivers through their water discharge takes steps to clean up the water supply, this is an example of remediation.
Addressing remediation without putting it in context within the broader issue at hand can hamper the reader’s ability to evaluate the severity or the company’s current impact from a bird’s eye view.