With COVID, many companies jumped in to help governments and front-liners deal with the virus through donations. These donations, small or big, had an impact on society.
Other companies contributed by producing vaccines and supplies needed, and others had to lay off some of their employees.
At Impaakt, we try to measure companies’ main impacts, which are linked to their products and services. Therefore, a financial or in-kind donation from a company whose business has nothing to do with health is peripheral to their core business. For example, the fact that Caterpillar’s foundation gave money for COVID relief does not tell us anything about the impact of the product and services of Caterpillar on the planet and society.
Also, as we are looking for persisting impacts, a one-off donation or employee layoff does not fall in this category.