Step 2: Choose a relevant topic

Key Takeaways

Choosing a topic can be tricky. And we know, there are many exciting things to write about. However, before jumping ahead, it is very important to pay attention to the following steps to avoid writing an impact analysis that will be rejected.  


1. Ensure that you write on priority companies.

2. Check the company’s page to see which topics were covered.

3. Choose a topic that has not been written on or an angle that hasn’t been addressed.

4. Focus on a singular topic - an analysis that assesses multiple topics will be rejected.


What topic should I write about?


✓ Step 1. Check our Priority List to get a glimpse of the companies that are eligible for the certification. You can also find out which companies are eligible by starting to write a draft and select the company to write on. Our smart function will tell you if the company you have chosen is part of the priority list.

✓ Step 2. Once you have chosen a company, go onto its page (e.g. American Airlines) and check the topics that have already been covered - this will help you avoid writing about a repeat topic!

✓ Step 3. With the already published analyses in mind, it is time to start thinking about the topic you want to write about. Make sure to select a topic that has a current impact. To help narrow down your topic, we suggest choosing an SDG.

✓ Step 4. From here, you can begin to understand what is encompassed in the chosen SDG. This will help shed light on issues related to that SDG.

✓ Step 5. Once you have chosen the current issue you want to focus on, you can begin your research!

✓ Step 6. Make sure to focus on a single topic with the right level of granularity.


Last but not least, a single topic can sometimes be assessed through various angles with different key metrics. If you find yourself in this situation, you should read our dedicated article on how to avoid examining a topic that is already covered.

For more information about topic inspiration, check out our article on how to conduct smart research.



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